{"id":3008,"date":"2026-10-14T15:39:11","date_gmt":"2026-10-14T15:39:11","guid":{"rendered":"https:\/\/preprod.griffesvivienne.com\/?p=3008"},"modified":"2026-10-22T12:01:42","modified_gmt":"2026-10-22T12:01:42","slug":"le-red-tab-levis-comment-deux-centimetres-ont-cree-une-signature-de-marque","status":"publish","type":"post","link":"https:\/\/preprod.griffesvivienne.com\/?p=3008","title":{"rendered":"Le Red Tab Levi\u2019s : une signature de marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3008\" class=\"elementor elementor-3008\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f07f93 e-flex e-con-boxed e-con e-parent\" data-id=\"4f07f93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3811949 e-con e-atomic-element e-flexbox-base e-3811949-27783f8 \" data-id=\"3811949\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3811949\" data-e-type=\"e-flexbox\" data-id=\"3811949\">\n    \t\t\t<span class=\"eyebrow-new e-paragraph-base\" data-interaction-id=\"8a00bb3\" data-e-type=\"widget\" data-id=\"8a00bb3\">L\u2019Atelier<\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-16352a2 elementor-widget elementor-widget-heading\" data-id=\"16352a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le Red Tab Levi\u2019s : <em class=\"color-gold\"> comment deux centim\u00e8tres<\/em> ont cr\u00e9\u00e9 une signature de marque<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-6c183bd-62b6999 e-paragraph-base\" data-interaction-id=\"6c183bd\" data-e-type=\"widget\" data-id=\"6c183bd\">Un petit ruban cousu \u00e0 un endroit pr\u00e9cis a transform\u00e9 le jean en syst\u00e8me de marque, de m\u00e9moire et de reconnaissance.<\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e35752 e-con e-atomic-element e-flexbox-base padding-section \" data-id=\"2e35752\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2e35752\" data-e-type=\"e-flexbox\" data-id=\"2e35752\">\n    <div class=\"elementor-element elementor-element-8653399 e-con e-atomic-element e-grid-base e-8653399-50971be \" data-id=\"8653399\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"8653399\" data-e-type=\"e-grid\" data-id=\"8653399\">\n    \t\t<div class=\"elementor-element elementor-element-ca20a4e article-aside elementor-widget elementor-widget-table-of-contents\" data-id=\"ca20a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.h2-mt-0 &quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tDans cet article\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ca20a4e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-191cfa3 e-con e-atomic-element e-flexbox-base e-191cfa3-7d3babe \" data-id=\"191cfa3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"191cfa3\" data-e-type=\"e-flexbox\" data-id=\"191cfa3\">\n    <div class=\"elementor-element elementor-element-e7799a0 e-con e-atomic-element e-flexbox-base e-e7799a0-7590ef5 h2-mt \" data-id=\"e7799a0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e7799a0\" data-e-type=\"e-flexbox\" data-id=\"e7799a0\">\n    \t\t\t<p class=\"e-282d9f0-eae9526 e-paragraph-base\" data-interaction-id=\"282d9f0\" data-e-type=\"widget\" data-id=\"282d9f0\">Levi\u2019s n\u2019a pas seulement cr\u00e9\u00e9 une petite \u00e9tiquette rouge. La marque a install\u00e9 un r\u00e9flexe : quelques centim\u00e8tres de textile suffisent \u00e0 rendre une pi\u00e8ce reconnaissable, \u00e0 la situer dans le temps et \u00e0 lui donner une valeur de r\u00e9cit.<\/p>\n\t\t<div class=\"elementor-element elementor-element-89f3c0c e-con e-atomic-element e-flexbox-base e-89f3c0c-ba57cca \" data-id=\"89f3c0c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"89f3c0c\" data-e-type=\"e-flexbox\" data-id=\"89f3c0c\">\n    \t\t\t<span class=\"e-02eb541-d75bbfc e-paragraph-base\" data-interaction-id=\"02eb541\" data-e-type=\"widget\" data-id=\"02eb541\">Le point \u00e0 retenir<\/span>\n\t\t\t\t\t<p class=\"e-d71a3c8-411a160 e-paragraph-base\" data-interaction-id=\"d71a3c8\" data-e-type=\"widget\" data-id=\"d71a3c8\">Un d\u00e9tail devient iconique quand il devient syst\u00e9matique.<\/p>\n\t\t\t\t\t<p class=\"e-e4c6a71-20cc5a5 e-paragraph-base\" data-interaction-id=\"e4c6a71\" data-e-type=\"widget\" data-id=\"e4c6a71\">Un signe de marque n\u2019est pas un effet d\u00e9coratif. Il doit \u00eatre reconnu, r\u00e9p\u00e9t\u00e9, pertinent dans la construction du produit et capable de rester coh\u00e9rent au fil des collections.<\/p>\n\t\t\n<\/div>\n\t\t\t<h2 data-interaction-id=\"0b799ac\" class=\"e-0b799ac-9260682 e-heading-base\" data-e-type=\"widget\" data-id=\"0b799ac\">Quand le produit devient difficile \u00e0 reconna\u00eetre<\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"23e0fd9\" data-e-type=\"widget\" data-id=\"23e0fd9\">Apr\u00e8s l\u2019expiration du brevet sur les pantalons rivet\u00e9s, le march\u00e9 du denim se remplit de produits visuellement proches. Le probl\u00e8me de Levi\u2019s est alors simple : de loin, un jean bleu \u00e0 surpiq\u00fbres oranges ressemble \u00e0 beaucoup d\u2019autres jeans.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"2d9746d\" data-e-type=\"widget\" data-id=\"2d9746d\">En 1936, la r\u00e9ponse tient dans un ruban pli\u00e9, cousu dans la couture de la poche arri\u00e8re droite du 501\u00ae. Le Red Tab donne \u00e0 la marque un point de rep\u00e8re imm\u00e9diat, sans modifier la silhouette du v\u00eatement. Il devient rapidement une marque d\u00e9pos\u00e9e et appara\u00eet ensuite sur les vestes puis d\u2019autres lignes de la maison.<\/p>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-37a1563-e8b7fdd\" data-interaction-id=\"37a1563\" data-e-type=\"widget\" data-id=\"37a1563\" id=\"3131\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/levis-red-tab-01.jpg\" width=\"1463\" height=\"1926\" srcset=\"\" alt=\"\"\/>\t\t\t\t\t<h2 data-interaction-id=\"1b4cbbe\" class=\"e-1b4cbbe-c346f52 e-heading-base\" data-e-type=\"widget\" data-id=\"1b4cbbe\">Une \u00e9tiquette qui raconte l\u2019histoire de la pi\u00e8ce<\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"3cb6198\" data-e-type=\"widget\" data-id=\"3cb6198\">Le Red Tab est aussi devenu un indice de lecture pour les collectionneurs. Le passage de \u00ab LEVI\u2019S \u00bb en capitales \u00e0 \u00ab Levi\u2019s \u00bb avec un E minuscule en 1971 permet notamment de distinguer certaines p\u00e9riodes de production. Le d\u00e9tail est devenu une information de datation.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"799ed31\" data-e-type=\"widget\" data-id=\"799ed31\">La marque a ensuite d\u00e9velopp\u00e9 des couleurs, lettres et traitements graphiques pour identifier d\u2019autres lignes. L\u2019id\u00e9e n\u2019est pas de demander au client de retenir une fiche technique : elle consiste \u00e0 cr\u00e9er des rep\u00e8res r\u00e9p\u00e9t\u00e9s, qui finissent par produire de la m\u00e9moire.<\/p>\n\t\t<div class=\"elementor-element elementor-element-b7995ca e-con e-atomic-element e-grid-base e-b7995ca-a348f8d \" data-id=\"b7995ca\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"b7995ca\" data-e-type=\"e-grid\" data-id=\"b7995ca\">\n    <div class=\"elementor-element elementor-element-5ee3f6e e-con e-atomic-element e-flexbox-base e-5ee3f6e-50f6d0a \" data-id=\"5ee3f6e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5ee3f6e\" data-e-type=\"e-flexbox\" data-id=\"5ee3f6e\">\n    \t\t\t<p class=\"e-3e93d24-4c93e05 e-paragraph-base\" data-interaction-id=\"3e93d24\" data-e-type=\"widget\" data-id=\"3e93d24\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4c39a6f\" class=\"e-4c39a6f-5de2444 e-heading-base\" data-e-type=\"widget\" data-id=\"4c39a6f\">Un emplacement<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"3f20326\" data-e-type=\"widget\" data-id=\"3f20326\">Le signe se place toujours au m\u00eame endroit : il devient un r\u00e9flexe visuel.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5204b32 e-con e-atomic-element e-flexbox-base e-5204b32-b8a9624 \" data-id=\"5204b32\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5204b32\" data-e-type=\"e-flexbox\" data-id=\"5204b32\">\n    \t\t\t<p class=\"e-c7cbd1f-dd43cd1 e-paragraph-base\" data-interaction-id=\"c7cbd1f\" data-e-type=\"widget\" data-id=\"c7cbd1f\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"51bfd33\" class=\"e-51bfd33-d5195fd e-heading-base\" data-e-type=\"widget\" data-id=\"51bfd33\">Une fonction<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"8cc25f2\" data-e-type=\"widget\" data-id=\"8cc25f2\">Il identifie le produit sans prendre le dessus sur sa silhouette.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-614a2b8 e-con e-atomic-element e-flexbox-base e-614a2b8-273c3a8 \" data-id=\"614a2b8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"614a2b8\" data-e-type=\"e-flexbox\" data-id=\"614a2b8\">\n    \t\t\t<p class=\"e-b47eeb7-d1c0b14 e-paragraph-base\" data-interaction-id=\"b47eeb7\" data-e-type=\"widget\" data-id=\"b47eeb7\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"072732b\" class=\"e-072732b-772aaba e-heading-base\" data-e-type=\"widget\" data-id=\"072732b\">Une continuit\u00e9<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"19030d0\" data-e-type=\"widget\" data-id=\"19030d0\">Ses \u00e9volutions permettent de lire les lignes et les p\u00e9riodes de la marque.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-23194c9 e-con e-atomic-element e-flexbox-base e-23194c9-6989194 \" data-id=\"23194c9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"23194c9\" data-e-type=\"e-flexbox\" data-id=\"23194c9\">\n    \t\t\t<p class=\"e-2dc813f-c8f08bf e-paragraph-base\" data-interaction-id=\"2dc813f\" data-e-type=\"widget\" data-id=\"2dc813f\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"6917117\" class=\"e-6917117-8befe6a e-heading-base\" data-e-type=\"widget\" data-id=\"6917117\">Une protection<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"300b1ab\" data-e-type=\"widget\" data-id=\"300b1ab\">La forme et l\u2019usage du Tab sont aussi int\u00e9gr\u00e9s \u00e0 une strat\u00e9gie de marque d\u00e9pos\u00e9e.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t<h2 data-interaction-id=\"ada200f\" class=\"e-ada200f-e524390 e-heading-base\" data-e-type=\"widget\" data-id=\"ada200f\">Un d\u00e9tail ne devient iconique que s\u2019il est coh\u00e9rent<\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"f7403f0\" data-e-type=\"widget\" data-id=\"f7403f0\">Beaucoup de marques cherchent \u00ab le bon d\u00e9tail \u00bb comme si une trouvaille graphique suffisait. En r\u00e9alit\u00e9, une signature se construit par r\u00e9p\u00e9tition. Elle doit \u00eatre reconnaissable, adapt\u00e9e au produit, stable dans le temps et r\u00e9alisable avec le m\u00eame niveau d\u2019exigence sur chaque collection.<br><\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6af57 elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"1e6af57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLe signe ne prot\u00e8ge pas seulement un logo. Il peut prot\u00e9ger une forme, un emplacement et une habitude visuelle.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Le\u00e7on de marque \u00b7 L\u2019Atelier<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"blog-style e-da1068e-55420c4 e-paragraph-base\" data-interaction-id=\"da1068e\" data-e-type=\"widget\" data-id=\"da1068e\">Le Blank Tab est r\u00e9v\u00e9lateur de cette logique. Levi\u2019s explique que ses tabs sans le nom de la marque, utilis\u00e9s sur une partie de ses produits, contribuent \u00e0 prot\u00e9ger la forme du Tab elle-m\u00eame contre les imitations. Ce qui compte est donc le syst\u00e8me, pas seulement l\u2019inscription.<br><\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"c21c168\" class=\"e-c21c168-d6b4c35 e-heading-base\" data-e-type=\"widget\" data-id=\"c21c168\">Ce que les marques peuvent retenir<\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"13811c0\" data-e-type=\"widget\" data-id=\"13811c0\">Une griffe, une \u00e9tiquette tiss\u00e9e, un jacron ou une finition peuvent jouer ce r\u00f4le. Mais ils doivent exprimer une intention nette : une origine, un niveau de qualit\u00e9, une ligne produit ou une mani\u00e8re de signer la pi\u00e8ce.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"3b29938\" data-e-type=\"widget\" data-id=\"3b29938\">Le bon d\u00e9tail ne doit pas seulement \u00eatre beau sur une planche d\u2019inspiration. Il doit fonctionner sur une s\u00e9rie de produits, r\u00e9sister \u00e0 l\u2019usage et garder du sens lorsqu\u2019il est r\u00e9p\u00e9t\u00e9 des centaines de fois.<br><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-0cf9316 e-con e-atomic-element e-flexbox-base e-0cf9316-4942961 \" data-id=\"0cf9316\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0cf9316\" data-e-type=\"e-flexbox\" data-id=\"0cf9316\">\n    <div class=\"elementor-element elementor-element-4b8dd54 e-con e-atomic-element e-flexbox-base e-4b8dd54-6bfe917 \" data-id=\"4b8dd54\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4b8dd54\" data-e-type=\"e-flexbox\" data-id=\"4b8dd54\">\n    <div class=\"elementor-element elementor-element-d0d7f54 e-con e-atomic-element e-flexbox-base e-d0d7f54-ce413c6 \" data-id=\"d0d7f54\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d0d7f54\" data-e-type=\"e-flexbox\" data-id=\"d0d7f54\">\n    \t\t\t<span class=\"e-3ef865b-efe29c6 e-paragraph-base\" data-interaction-id=\"3ef865b\" data-e-type=\"widget\" data-id=\"3ef865b\">Le point \u00e0 retenir<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"4d81442\" class=\"e-4d81442-9484065 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"4d81442\">Que doit-on reconna\u00eetre de votre marque ?<\/h2>\n\t\t\n<\/div>\n\t\t\t<span class=\"e-e10d8e1-07b50b4 e-paragraph-base\" data-interaction-id=\"e10d8e1\" data-e-type=\"widget\" data-id=\"e10d8e1\">GV<\/span>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4cca63 elementor-widget elementor-widget-text-editor\" data-id=\"b4cca63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"brief-list\">\n \t<li>Un nom ou un signe imm\u00e9diatement identifiable<\/li>\n \t<li>Un emplacement coh\u00e9rent sur la pi\u00e8ce<\/li>\n \t<li>Une ex\u00e9cution compatible avec vos quantit\u00e9s<\/li>\n \t<li>Une mati\u00e8re qui prolonge le produit<\/li>\n \t<li>Un code couleur stable au fil des collections<\/li>\n \t<li>Un d\u00e9tail dont la valeur s\u2019installe dans le temps<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-ff1a03b e-con e-atomic-element e-flexbox-base e-ff1a03b-74c486e \" data-id=\"ff1a03b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ff1a03b\" data-e-type=\"e-flexbox\" data-id=\"ff1a03b\">\n    \t\t\t<p class=\"e-545f904-59fc43c e-paragraph-base\" data-interaction-id=\"545f904\" data-e-type=\"widget\" data-id=\"545f904\">Sources<\/p>\n\t\t\t\t\t<p class=\"e-45505ac-b5b03de e-paragraph-base\" data-interaction-id=\"45505ac\" data-e-type=\"widget\" data-id=\"45505ac\">Rep\u00e8res historiques et juridiques v\u00e9rifi\u00e9s avant publication.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a76bc elementor-widget elementor-widget-text-editor\" data-id=\"a3a76bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"blog-list\">\n \t<li><a href=\"https:\/\/www.levistrauss.com\/2021\/09\/01\/85-years-of-the-levis-red-tab\/\" target=\"_blank\" rel=\"noopener\">Levi Strauss &amp; Co. \u2014 Celebrating 85 Years of the Levi\u2019s Red Tab<\/a><\/li>\n \t<li><a href=\"https:\/\/levihelp.levi.com\/hc\/en-gb\/articles\/22356609468945-Levi-s-Blank-Tab\" target=\"_blank\" rel=\"noopener\">Levi\u2019s \u2014 Blank Tab<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3a04087 e-con e-atomic-element e-flexbox-base e-3a04087-c337a56 \" data-id=\"3a04087\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3a04087\" data-e-type=\"e-flexbox\" data-id=\"3a04087\">\n    \t\t\t<span class=\"e-0dfdde0-97ef24e e-paragraph-base\" data-interaction-id=\"0dfdde0\" data-e-type=\"widget\" data-id=\"0dfdde0\">GV<\/span>\n\t\t<div class=\"elementor-element elementor-element-9297ba1 e-con e-atomic-element e-flexbox-base e-9297ba1-5a0e1ef \" data-id=\"9297ba1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9297ba1\" data-e-type=\"e-flexbox\" data-id=\"9297ba1\">\n    \t\t\t<p class=\"e-8373eb9-c3cde00 e-paragraph-base\" data-interaction-id=\"8373eb9\" data-e-type=\"widget\" data-id=\"8373eb9\">Jelin Benjamin<\/p>\n\t\t\t\t\t<p class=\"e-e75e993-f25592f e-paragraph-base\" data-interaction-id=\"e75e993\" data-e-type=\"widget\" data-id=\"e75e993\">|<\/p>\n\t\t\t\t\t<p class=\"e-50fe9fb-bec23d2 e-paragraph-base\" data-interaction-id=\"50fe9fb\" data-e-type=\"widget\" data-id=\"50fe9fb\">octobre 14, 2026<\/p>\n\t\t\t\t\t<p class=\"e-4d15b81-822ee3a e-paragraph-base\" data-interaction-id=\"4d15b81\" data-e-type=\"widget\" data-id=\"4d15b81\">|<\/p>\n\t\t\t\t\t<p class=\"e-2870ddb-8be9626 e-paragraph-base\" data-interaction-id=\"2870ddb\" data-e-type=\"widget\" data-id=\"2870ddb\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-d8d4a31 e-con e-atomic-element e-flexbox-base e-d8d4a31-48253e8 article-stop-cta padding-section \" data-id=\"d8d4a31\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d8d4a31\" data-e-type=\"e-flexbox\" data-id=\"d8d4a31\">\n    <div class=\"elementor-element elementor-element-673b376 e-con e-atomic-element e-flexbox-base e-673b376-7f64fd2 \" data-id=\"673b376\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"673b376\" data-e-type=\"e-flexbox\" data-id=\"673b376\">\n    <div class=\"elementor-element elementor-element-0e84688 e-con e-atomic-element e-flexbox-base e-0e84688-d3ee0d3 \" data-id=\"0e84688\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0e84688\" data-e-type=\"e-flexbox\" data-id=\"0e84688\">\n    \t\t\t<span class=\"e-afe5d93-9aad6b2 e-paragraph-base\" data-interaction-id=\"afe5d93\" data-e-type=\"widget\" data-id=\"afe5d93\">Votre projet, au bon niveau de d\u00e9tail<br><\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00c26d h2-mt-0  elementor-widget elementor-widget-heading\" data-id=\"e00c26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une id\u00e9e claire m\u00e9rite une  <em class=\"color-gold\">fabrication juste.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-d4ecec0-4d8c451 e-paragraph-base\" data-interaction-id=\"d4ecec0\" data-e-type=\"widget\" data-id=\"d4ecec0\">Partagez votre produit, votre intention et vos quantit\u00e9s. Nous vous aidons \u00e0 cadrer le support textile qui servira vraiment votre marque.<\/p>\n\t\t\t\t\t<button class=\"btn-style btn-fixe-dark e-8656c05-26b8738 e-button-base\" data-interaction-id=\"8656c05\" data-e-type=\"widget\" data-id=\"8656c05\">\n\t\tParler de mon projet \u2192\n\t<\/button>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-37758cc e-con e-atomic-element e-flexbox-base padding-section \" data-id=\"37758cc\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"37758cc\" data-e-type=\"e-flexbox\" data-id=\"37758cc\">\n    <div class=\"elementor-element elementor-element-10e9629 e-con e-atomic-element e-flexbox-base e-10e9629-8d64064 \" data-id=\"10e9629\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"10e9629\" data-e-type=\"e-flexbox\" data-id=\"10e9629\">\n    <div class=\"elementor-element elementor-element-9af4240 e-con e-atomic-element e-flexbox-base e-9af4240-8671760 \" data-id=\"9af4240\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9af4240\" data-e-type=\"e-flexbox\" data-id=\"9af4240\">\n    <div class=\"elementor-element elementor-element-46e76f4 e-con e-atomic-element e-flexbox-base e-46e76f4-bdda380 \" data-id=\"46e76f4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"46e76f4\" data-e-type=\"e-flexbox\" data-id=\"46e76f4\">\n    \t\t\t<span class=\"e-74b1f31-efef589 e-paragraph-base\" data-interaction-id=\"74b1f31\" data-e-type=\"widget\" data-id=\"74b1f31\">Votre projet, au bon niveau de d\u00e9tail<br><\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-745ea95 h2-mt-0 elementor-widget elementor-widget-heading\" data-id=\"745ea95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continuer dans  <em>L\u2019Atelier<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?page_id=17\" target=\"_self\" class=\"e-19f7ac1-6a225a2 e-button-base\" data-interaction-id=\"19f7ac1\" data-e-type=\"widget\" data-id=\"19f7ac1\">\n\t\tVoir tous les articles \u2192\n\t<\/a>\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-bce0997 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"bce0997\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2568,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-2568\"><\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3094 post-3094 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3094\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3129\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/salomon-autorite-technique-linkedin.jpg\" width=\"800\" height=\"659\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3094\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3079 post-3079 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3079\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3130\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/detail-textile-point-acces-linkedin.jpg\" width=\"800\" height=\"561\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3079\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3008 post-3008 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3008\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3135\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/levis-red-tab-05.jpg\" width=\"1922\" height=\"1424\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Le Red Tab Levi\u2019s : une signature de marque<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3008\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019Atelier Le Red Tab Levi\u2019s : comment deux centim\u00e8tres ont cr\u00e9\u00e9 une signature de marque Un petit ruban cousu \u00e0 un endroit pr\u00e9cis a transform\u00e9 le jean en syst\u00e8me de marque, de m\u00e9moire et de reconnaissance. Dans cet article Levi\u2019s n\u2019a pas seulement cr\u00e9\u00e9 une petite \u00e9tiquette rouge. La marque a install\u00e9 un r\u00e9flexe : [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decryptages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Red Tab Levi\u2019s : une signature de marque - Griffesvivienne<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Red Tab Levi\u2019s : une signature de marque - Griffesvivienne\" \/>\n<meta property=\"og:description\" content=\"L\u2019Atelier Le Red Tab Levi\u2019s : comment deux centim\u00e8tres ont cr\u00e9\u00e9 une signature de marque Un petit ruban cousu \u00e0 un endroit pr\u00e9cis a transform\u00e9 le jean en syst\u00e8me de marque, de m\u00e9moire et de reconnaissance. Dans cet article Levi\u2019s n\u2019a pas seulement cr\u00e9\u00e9 une petite \u00e9tiquette rouge. 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