{"id":3079,"date":"2026-10-15T14:57:08","date_gmt":"2026-10-15T14:57:08","guid":{"rendered":"https:\/\/preprod.griffesvivienne.com\/?p=3079"},"modified":"2026-10-22T12:01:42","modified_gmt":"2026-10-22T12:01:42","slug":"quand-le-detail-textile-devient-un-point-dacces","status":"publish","type":"post","link":"https:\/\/preprod.griffesvivienne.com\/?p=3079","title":{"rendered":"Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3079\" class=\"elementor elementor-3079\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652d5b3 e-flex e-con-boxed e-con e-parent\" data-id=\"652d5b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6a0b88 e-con e-atomic-element e-flexbox-base e-c6a0b88-9155635 \" data-id=\"c6a0b88\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c6a0b88\" data-e-type=\"e-flexbox\" data-id=\"c6a0b88\">\n    \t\t\t<span class=\"eyebrow-new e-paragraph-base\" data-interaction-id=\"5a50ada\" data-e-type=\"widget\" data-id=\"5a50ada\">Regards de Benjamin Jelin<\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-d136189 elementor-widget elementor-widget-heading\" data-id=\"d136189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Quand le <em class=\"color-gold\">d\u00e9tail textile<\/em> devient un point d\u2019acc\u00e8s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-4839201-c868b64 e-paragraph-base\" data-interaction-id=\"4839201\" data-e-type=\"widget\" data-id=\"4839201\">\u00c9tiquette, QR code, donn\u00e9e produit : le support textile peut ouvrir une information utile, \u00e0 condition de ne pas confondre technologie et promesse.<\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2022254 e-con e-atomic-element e-flexbox-base padding-section \" data-id=\"2022254\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2022254\" data-e-type=\"e-flexbox\" data-id=\"2022254\">\n    <div class=\"elementor-element elementor-element-6751294 e-con e-atomic-element e-grid-base e-6751294-0c583a2 \" data-id=\"6751294\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"6751294\" data-e-type=\"e-grid\" data-id=\"6751294\">\n    \t\t<div class=\"elementor-element elementor-element-a12e41f article-aside elementor-widget elementor-widget-table-of-contents\" data-id=\"a12e41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.h2-mt-0 &quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tDans cet article\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__a12e41f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5799d64 e-con e-atomic-element e-flexbox-base e-5799d64-5eaee31 \" data-id=\"5799d64\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5799d64\" data-e-type=\"e-flexbox\" data-id=\"5799d64\">\n    <div class=\"elementor-element elementor-element-b5cf9d2 e-con e-atomic-element e-flexbox-base e-b5cf9d2-5aa7ffe h2-mt \" data-id=\"b5cf9d2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b5cf9d2\" data-e-type=\"e-flexbox\" data-id=\"b5cf9d2\">\n    \t\t\t<p class=\"e-86cbfb8-e42e6ba e-paragraph-base\" data-interaction-id=\"86cbfb8\" data-e-type=\"widget\" data-id=\"86cbfb8\">Une \u00e9tiquette, un QR code ou un composant connect\u00e9 ne devient pas int\u00e9ressant parce qu\u2019il est technologique. Il devient utile quand il relie le produit \u00e0 une information pertinente, lisible et bien g\u00e9r\u00e9e par la marque.<\/p>\n\t\t<div class=\"elementor-element elementor-element-4dd4389 e-con e-atomic-element e-flexbox-base e-4dd4389-adf4604 \" data-id=\"4dd4389\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4dd4389\" data-e-type=\"e-flexbox\" data-id=\"4dd4389\">\n    \t\t\t<span class=\"e-896ecc7-b08db0f e-paragraph-base\" data-interaction-id=\"896ecc7\" data-e-type=\"widget\" data-id=\"896ecc7\"><strong>La nuance essentielle<\/strong><\/span>\n\t\t\t\t\t<p class=\"e-031fd7e-39dd098 e-paragraph-base\" data-interaction-id=\"031fd7e\" data-e-type=\"widget\" data-id=\"031fd7e\">Un QR code est un point d\u2019acc\u00e8s. Il n\u2019est pas un DPP \u00e0 lui seul.<br><\/p>\n\t\t\t\t\t<p class=\"e-579ebb9-d20bf68 e-paragraph-base\" data-interaction-id=\"579ebb9\" data-e-type=\"widget\" data-id=\"579ebb9\">La qualit\u00e9 du dispositif repose sur les donn\u00e9es, leur gouvernance, le parcours utilisateur et le support physique choisi. Le code ne remplace ni le produit, ni la m\u00e9thode.<br><\/p>\n\t\t\n<\/div>\n\t\t\t<h2 data-interaction-id=\"3f12ead\" class=\"e-3f12ead-52ff449 e-heading-base\" data-e-type=\"widget\" data-id=\"3f12ead\">Le d\u00e9tail change de fonction<br><\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"99a2b3d\" data-e-type=\"widget\" data-id=\"99a2b3d\">Les composants d\u2019un v\u00eatement ont longtemps eu une fonction claire : fermer, attacher, identifier ou signer. D\u00e9sormais, ils peuvent aussi donner acc\u00e8s \u00e0 une information produit, une exp\u00e9rience de marque, un service ou une donn\u00e9e de tra\u00e7abilit\u00e9.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"f6fc940\" data-e-type=\"widget\" data-id=\"f6fc940\">Le support reste physique et industriel. Mais il peut prolonger le produit au-del\u00e0 de ce qui tient sur une \u00e9tiquette. Un hang tag peut raconter le lancement d\u2019une collection. Une \u00e9tiquette de composition peut accompagner la pi\u00e8ce sur la dur\u00e9e. Un identifiant variable peut, selon l\u2019architecture du projet, relier un produit \u00e0 son environnement num\u00e9rique.<br><\/p>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-4527bb6-5e82686\" data-interaction-id=\"4527bb6\" data-e-type=\"widget\" data-id=\"4527bb6\" id=\"3130\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/detail-textile-point-acces-linkedin.jpg\" width=\"800\" height=\"561\" srcset=\"\" alt=\"\"\/>\t\t\t\t\t<h2 data-interaction-id=\"4ca1b9a\" class=\"e-4ca1b9a-988c095 e-heading-base\" data-e-type=\"widget\" data-id=\"4ca1b9a\">L\u2019authentification ne se r\u00e9sume pas \u00e0 un QR code<\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"bbfcae4\" data-e-type=\"widget\" data-id=\"bbfcae4\">La lutte contre la contrefa\u00e7on est un enjeu concret pour l\u2019habillement. L\u2019EUIPO estime que le secteur europ\u00e9en de l\u2019habillement a perdu pr\u00e8s de 12 milliards d\u2019euros de ventes par an en moyenne entre 2018 et 2021, soit 5,2 % de ses ventes dans l\u2019Union europ\u00e9enne.<br><\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"88339c7\" data-e-type=\"widget\" data-id=\"88339c7\">Mais un QR code imprim\u00e9 seul peut \u00eatre copi\u00e9. Une r\u00e9ponse cr\u00e9dible doit donc penser l\u2019ensemble du syst\u00e8me : niveau d\u2019identification, gestion de la donn\u00e9e, s\u00e9curit\u00e9 du lien, r\u00e8gles de production et parcours de v\u00e9rification. Le bon point de d\u00e9part reste une question simple : <strong>quelle information la marque doit-elle rendre accessible, \u00e0 qui, et avec quel niveau de confiance ?<\/strong><br><\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"d32bc01\" class=\"e-d32bc01-7bd40c5 e-heading-base\" data-e-type=\"widget\" data-id=\"d32bc01\">Pr\u00e9parer le DPP avec pr\u00e9cision<br><\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"f600860\" data-e-type=\"widget\" data-id=\"f600860\">Les textiles et l\u2019habillement font partie des groupes de produits prioritaires identifi\u00e9s dans le cadre de l\u2019ESPR. Les exigences sp\u00e9cifiques au textile doivent cependant encore \u00eatre d\u00e9finies par un futur acte d\u00e9l\u00e9gu\u00e9. La Commission europ\u00e9enne indique actuellement une adoption planifi\u00e9e, de mani\u00e8re indicative, au quatri\u00e8me trimestre 2027.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"07c1174\" data-e-type=\"widget\" data-id=\"07c1174\">Le futur DPP pr\u00e9voit l\u2019acc\u00e8s \u00e0 une information en ligne et par un support de donn\u00e9es sur le produit, tel qu\u2019un QR code. Les informations exactes d\u00e9pendront toutefois des r\u00e8gles qui seront adopt\u00e9es. C\u2019est pourquoi il faut pr\u00e9parer l\u2019organisation des donn\u00e9es sans promettre une conformit\u00e9 textile d\u00e9finitive avant que le cadre ne soit fix\u00e9.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b57110 elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"2b57110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLa meilleure technologie n\u2019est pas celle qui prend le dessus sur le produit. C\u2019est celle qui rend le d\u00e9tail plus utile, sans le d\u00e9naturer.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">D\u00e9cryptage produit \u00b7 L\u2019Atelier<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"9c34e57\" class=\"e-9c34e57-58740ff e-heading-base\" data-e-type=\"widget\" data-id=\"9c34e57\">Le support juste, au bon endroit<br><\/h2>\n\t\t<div class=\"elementor-element elementor-element-776829d e-con e-atomic-element e-grid-base e-776829d-cb27f30 \" data-id=\"776829d\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"776829d\" data-e-type=\"e-grid\" data-id=\"776829d\">\n    <div class=\"elementor-element elementor-element-b3e2bb1 e-con e-atomic-element e-flexbox-base e-b3e2bb1-d03f07d \" data-id=\"b3e2bb1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b3e2bb1\" data-e-type=\"e-flexbox\" data-id=\"b3e2bb1\">\n    \t\t\t<p class=\"e-66e7947-71a3136 e-paragraph-base\" data-interaction-id=\"66e7947\" data-e-type=\"widget\" data-id=\"66e7947\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"1b1867b\" class=\"e-1b1867b-ec6061a e-heading-base\" data-e-type=\"widget\" data-id=\"1b1867b\">\u00c9tiquette de composition<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"744b456\" data-e-type=\"widget\" data-id=\"744b456\">Un support qui accompagne le produit durablement, au fil de ses usages.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-74f30b6 e-con e-atomic-element e-flexbox-base e-74f30b6-6247e9f \" data-id=\"74f30b6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"74f30b6\" data-e-type=\"e-flexbox\" data-id=\"74f30b6\">\n    \t\t\t<p class=\"e-353ceb4-0fc3292 e-paragraph-base\" data-interaction-id=\"353ceb4\" data-e-type=\"widget\" data-id=\"353ceb4\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"752b371\" class=\"e-752b371-30c63f3 e-heading-base\" data-e-type=\"widget\" data-id=\"752b371\">Hang tag<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"a28b6a1\" data-e-type=\"widget\" data-id=\"a28b6a1\">Un premier contact visible, utile lors de la d\u00e9couverte de la pi\u00e8ce.<br><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a75e000 e-con e-atomic-element e-flexbox-base e-a75e000-ea6698a \" data-id=\"a75e000\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a75e000\" data-e-type=\"e-flexbox\" data-id=\"a75e000\">\n    \t\t\t<p class=\"e-f258b21-ba6f7e0 e-paragraph-base\" data-interaction-id=\"f258b21\" data-e-type=\"widget\" data-id=\"f258b21\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4b65ade\" class=\"e-4b65ade-cde9abf e-heading-base\" data-e-type=\"widget\" data-id=\"4b65ade\">Support d\u00e9di\u00e9<br><\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"553f412\" data-e-type=\"widget\" data-id=\"553f412\">Ses \u00e9volutions permettent de lire les lignes et les p\u00e9riodes de la marque.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d6554be e-con e-atomic-element e-flexbox-base e-d6554be-151b5bf \" data-id=\"d6554be\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d6554be\" data-e-type=\"e-flexbox\" data-id=\"d6554be\">\n    \t\t\t<p class=\"e-ef9effb-94a5b49 e-paragraph-base\" data-interaction-id=\"ef9effb\" data-e-type=\"widget\" data-id=\"ef9effb\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4832c5c\" class=\"e-4832c5c-f85706f e-heading-base\" data-e-type=\"widget\" data-id=\"4832c5c\">Environnement num\u00e9rique<br><\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"ed46a8b\" data-e-type=\"widget\" data-id=\"ed46a8b\">Le lieu o\u00f9 les informations sont organis\u00e9es, valid\u00e9es et restitu\u00e9es.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"0bd2955\" data-e-type=\"widget\" data-id=\"0bd2955\">Il n\u2019existe pas de r\u00e9ponse universelle. Le choix d\u00e9pend du produit, des contraintes de lavage, du cycle de vie, du niveau d\u2019information attendu et du syst\u00e8me de donn\u00e9es de la marque. Le r\u00f4le du support textile est de rendre l\u2019acc\u00e8s simple et durable. Le r\u00f4le de la marque est de fournir et valider les donn\u00e9es.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-572c794 e-con e-atomic-element e-flexbox-base e-572c794-1a7e96e \" data-id=\"572c794\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"572c794\" data-e-type=\"e-flexbox\" data-id=\"572c794\">\n    <div class=\"elementor-element elementor-element-f4bf449 e-con e-atomic-element e-flexbox-base e-f4bf449-b4f02ab \" data-id=\"f4bf449\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f4bf449\" data-e-type=\"e-flexbox\" data-id=\"f4bf449\">\n    <div class=\"elementor-element elementor-element-be6782b e-con e-atomic-element e-flexbox-base e-be6782b-8761b82 \" data-id=\"be6782b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"be6782b\" data-e-type=\"e-flexbox\" data-id=\"be6782b\">\n    \t\t\t<span class=\"e-1852f1d-632348a e-paragraph-base\" data-interaction-id=\"1852f1d\" data-e-type=\"widget\" data-id=\"1852f1d\">Pour cadrer un projet<br><\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"3220858\" class=\"e-3220858-8825091 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"3220858\">Les bonnes questions avant de connecter un support.<\/h2>\n\t\t\n<\/div>\n\t\t\t<span class=\"e-31781e3-93b40ec e-paragraph-base\" data-interaction-id=\"31781e3\" data-e-type=\"widget\" data-id=\"31781e3\">DPP<\/span>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-175c997 elementor-widget elementor-widget-text-editor\" data-id=\"175c997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"brief-list\"><li>Quel usage la marque veut-elle rendre possible ?<\/li><li>Quel support reste adapt\u00e9 au cycle de vie du produit ?<\/li><li>Qui fournit et valide les informations ?<\/li><li>Quelle donn\u00e9e doit \u00eatre accessible et \u00e0 qui ?<\/li><li>L\u2019identifiant est-il statique ou variable ?<\/li><li>Quel parcours doit s\u2019ouvrir apr\u00e8s la lecture ?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c070f7a e-con e-atomic-element e-flexbox-base e-c070f7a-f1c7242 \" data-id=\"c070f7a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c070f7a\" data-e-type=\"e-flexbox\" data-id=\"c070f7a\">\n    \t\t\t<p class=\"e-70ee4a2-dc07aaf e-paragraph-base\" data-interaction-id=\"70ee4a2\" data-e-type=\"widget\" data-id=\"70ee4a2\">Sources<\/p>\n\t\t\t\t\t<p class=\"e-c8fc0fc-c98cddc e-paragraph-base\" data-interaction-id=\"c8fc0fc\" data-e-type=\"widget\" data-id=\"c8fc0fc\">R\u00e9f\u00e9rences institutionnelles utilis\u00e9es pour le cadrage r\u00e9glementaire.<br><\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb9fd4 elementor-widget elementor-widget-text-editor\" data-id=\"7cb9fd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"blog-list\"><li><a href=\"https:\/\/www.levistrauss.com\/2021\/09\/01\/85-years-of-the-levis-red-tab\/\" target=\"_blank\" rel=\"noopener\">EUIPO \u2014 Economic impact of counterfeiting in the clothing, cosmetics, and toy sectors in the EU<\/a><\/li><li><a href=\"https:\/\/levihelp.levi.com\/hc\/en-gb\/articles\/22356609468945-Levi-s-Blank-Tab\" target=\"_blank\" rel=\"noopener\">Commission europ\u00e9enne \u2014 Textile Apparel and the Digital Product Passport<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c905e00 e-con e-atomic-element e-flexbox-base e-c905e00-688b8b0 \" data-id=\"c905e00\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c905e00\" data-e-type=\"e-flexbox\" data-id=\"c905e00\">\n    \t\t\t<span class=\"e-12289a4-80a4663 e-paragraph-base\" data-interaction-id=\"12289a4\" data-e-type=\"widget\" data-id=\"12289a4\">GV<\/span>\n\t\t<div class=\"elementor-element elementor-element-4830fcb e-con e-atomic-element e-flexbox-base e-4830fcb-06f77e2 \" data-id=\"4830fcb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4830fcb\" data-e-type=\"e-flexbox\" data-id=\"4830fcb\">\n    \t\t\t<p class=\"e-611e3b2-e9b8291 e-paragraph-base\" data-interaction-id=\"611e3b2\" data-e-type=\"widget\" data-id=\"611e3b2\">Jelin Benjamin<\/p>\n\t\t\t\t\t<p class=\"e-79d4116-8a0a28b e-paragraph-base\" data-interaction-id=\"79d4116\" data-e-type=\"widget\" data-id=\"79d4116\">|<\/p>\n\t\t\t\t\t<p class=\"e-a597201-a157fde e-paragraph-base\" data-interaction-id=\"a597201\" data-e-type=\"widget\" data-id=\"a597201\">octobre 15, 2026<\/p>\n\t\t\t\t\t<p class=\"e-83491e9-73960ab e-paragraph-base\" data-interaction-id=\"83491e9\" data-e-type=\"widget\" data-id=\"83491e9\">|<\/p>\n\t\t\t\t\t<p class=\"e-e7acea3-28dbd0a e-paragraph-base\" data-interaction-id=\"e7acea3\" data-e-type=\"widget\" data-id=\"e7acea3\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-dd94173 e-con e-atomic-element e-flexbox-base e-dd94173-eb5e49a article-stop-cta padding-section \" data-id=\"dd94173\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dd94173\" data-e-type=\"e-flexbox\" data-id=\"dd94173\">\n    <div class=\"elementor-element elementor-element-99e7089 e-con e-atomic-element e-flexbox-base e-99e7089-40cfe61 \" data-id=\"99e7089\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"99e7089\" data-e-type=\"e-flexbox\" data-id=\"99e7089\">\n    <div class=\"elementor-element elementor-element-166975a e-con e-atomic-element e-flexbox-base e-166975a-a780da5 \" data-id=\"166975a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"166975a\" data-e-type=\"e-flexbox\" data-id=\"166975a\">\n    \t\t\t<span class=\"e-52b71d8-7ff33b3 e-paragraph-base\" data-interaction-id=\"52b71d8\" data-e-type=\"widget\" data-id=\"52b71d8\">Votre projet, au bon niveau de d\u00e9tail<br><\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-128c7b1 h2-mt-0  elementor-widget elementor-widget-heading\" data-id=\"128c7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une id\u00e9e claire m\u00e9rite une  <em class=\"color-gold\">fabrication juste.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-f87e630-fdec07b e-paragraph-base\" data-interaction-id=\"f87e630\" data-e-type=\"widget\" data-id=\"f87e630\">Partagez votre produit, votre intention et vos quantit\u00e9s. Nous vous aidons \u00e0 cadrer le support textile qui servira vraiment votre marque.<\/p>\n\t\t\t\t\t<button class=\"btn-style btn-fixe-dark e-570aad2-0865bef e-button-base\" data-interaction-id=\"570aad2\" data-e-type=\"widget\" data-id=\"570aad2\">\n\t\tParler de mon projet \u2192\n\t<\/button>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-7da84e3 e-con e-atomic-element e-flexbox-base padding-section \" data-id=\"7da84e3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7da84e3\" data-e-type=\"e-flexbox\" data-id=\"7da84e3\">\n    <div class=\"elementor-element elementor-element-ef34ac5 e-con e-atomic-element e-flexbox-base e-ef34ac5-4b758af \" data-id=\"ef34ac5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ef34ac5\" data-e-type=\"e-flexbox\" data-id=\"ef34ac5\">\n    <div class=\"elementor-element elementor-element-7b5492b e-con e-atomic-element e-flexbox-base e-7b5492b-1ca8a0d \" data-id=\"7b5492b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7b5492b\" data-e-type=\"e-flexbox\" data-id=\"7b5492b\">\n    <div class=\"elementor-element elementor-element-6734ae0 e-con e-atomic-element e-flexbox-base e-6734ae0-c937778 \" data-id=\"6734ae0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6734ae0\" data-e-type=\"e-flexbox\" data-id=\"6734ae0\">\n    \t\t\t<span class=\"e-c4122fb-f9feec6 e-paragraph-base\" data-interaction-id=\"c4122fb\" data-e-type=\"widget\" data-id=\"c4122fb\">Votre projet, au bon niveau de d\u00e9tail<br><\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-556ff0a h2-mt-0 elementor-widget elementor-widget-heading\" data-id=\"556ff0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continuer dans  <em>L\u2019Atelier<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?page_id=17\" target=\"_self\" class=\"e-59b069b-09776da e-button-base\" data-interaction-id=\"59b069b\" data-e-type=\"widget\" data-id=\"59b069b\">\n\t\tVoir tous les articles \u2192\n\t<\/a>\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-4036af9 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4036af9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2568,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-2568\"><\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3094 post-3094 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3094\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3129\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/salomon-autorite-technique-linkedin.jpg\" width=\"800\" height=\"659\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3094\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3079 post-3079 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3079\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3130\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/detail-textile-point-acces-linkedin.jpg\" width=\"800\" height=\"561\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3079\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3008 post-3008 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3008\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3135\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/levis-red-tab-05.jpg\" width=\"1922\" height=\"1424\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Le Red Tab Levi\u2019s : une signature de marque<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3008\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Regards de Benjamin Jelin Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s \u00c9tiquette, QR code, donn\u00e9e produit : le support textile peut ouvrir une information utile, \u00e0 condition de ne pas confondre technologie et promesse. Dans cet article Une \u00e9tiquette, un QR code ou un composant connect\u00e9 ne devient pas int\u00e9ressant parce qu\u2019il est technologique. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decryptages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s - Griffesvivienne<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s - Griffesvivienne\" \/>\n<meta property=\"og:description\" content=\"Regards de Benjamin Jelin Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s \u00c9tiquette, QR code, donn\u00e9e produit : le support textile peut ouvrir une information utile, \u00e0 condition de ne pas confondre technologie et promesse. Dans cet article Une \u00e9tiquette, un QR code ou un composant connect\u00e9 ne devient pas int\u00e9ressant parce qu\u2019il est technologique. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.griffesvivienne.com\/?p=3079\" \/>\n<meta property=\"og:site_name\" content=\"Griffesvivienne\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T14:57:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T12:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/detail-textile-point-acces-linkedin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jelin Benjamin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jelin Benjamin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3079#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3079\"},\"author\":{\"name\":\"Jelin Benjamin\",\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/#\\\/schema\\\/person\\\/fcc3e15a1afdf304e861b9713d69f393\"},\"headline\":\"Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s\",\"datePublished\":\"2026-10-15T14:57:08+00:00\",\"dateModified\":\"2026-10-22T12:01:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3079\"},\"wordCount\":827,\"publisher\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3079#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/detail-textile-point-acces-linkedin.jpg\",\"articleSection\":[\"D\u00e9cryptages\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3079\",\"url\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3079\",\"name\":\"Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s - 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