{"id":3094,"date":"2026-10-15T15:20:59","date_gmt":"2026-10-15T15:20:59","guid":{"rendered":"https:\/\/preprod.griffesvivienne.com\/?p=3094"},"modified":"2026-10-22T12:01:42","modified_gmt":"2026-10-22T12:01:42","slug":"salomon-lautorite-technique-ne-suit-pas-la-mode","status":"publish","type":"post","link":"https:\/\/preprod.griffesvivienne.com\/?p=3094","title":{"rendered":"Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3094\" class=\"elementor elementor-3094\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86a68ea e-flex e-con-boxed e-con e-parent\" data-id=\"86a68ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be6dce0 e-con e-atomic-element e-flexbox-base e-be6dce0-ee52756 \" data-id=\"be6dce0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"be6dce0\" data-e-type=\"e-flexbox\" data-id=\"be6dce0\">\n    \t\t\t<span class=\"eyebrow-new e-paragraph-base\" data-interaction-id=\"e180515\" data-e-type=\"widget\" data-id=\"e180515\">Regards de Benjamin Jelin<\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f71018 elementor-widget elementor-widget-heading\" data-id=\"1f71018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Salomon : <em class=\"color-gold\">l\u2019autorit\u00e9 technique <\/em> ne suit pas la mode<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-d2a6996-79507be e-paragraph-base\" data-interaction-id=\"d2a6996\" data-e-type=\"widget\" data-id=\"d2a6996\">La performance peut \u00eatre adopt\u00e9e par la mode. Mais une marque ne construit pas sa cr\u00e9dibilit\u00e9 en courant apr\u00e8s elle.<\/p>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb270d4 e-con e-atomic-element e-flexbox-base padding-section \" data-id=\"bb270d4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bb270d4\" data-e-type=\"e-flexbox\" data-id=\"bb270d4\">\n    <div class=\"elementor-element elementor-element-5bce9da e-con e-atomic-element e-grid-base e-5bce9da-ae5f1f0 \" data-id=\"5bce9da\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"5bce9da\" data-e-type=\"e-grid\" data-id=\"5bce9da\">\n    \t\t<div class=\"elementor-element elementor-element-47e0bc1 article-aside elementor-widget elementor-widget-table-of-contents\" data-id=\"47e0bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.h2-mt-0 &quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tDans cet article\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__47e0bc1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb3c9c6 e-con e-atomic-element e-flexbox-base e-fb3c9c6-362932d \" data-id=\"fb3c9c6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fb3c9c6\" data-e-type=\"e-flexbox\" data-id=\"fb3c9c6\">\n    <div class=\"elementor-element elementor-element-a247265 e-con e-atomic-element e-flexbox-base e-a247265-a69c0bb h2-mt \" data-id=\"a247265\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a247265\" data-e-type=\"e-flexbox\" data-id=\"a247265\">\n    \t\t\t<p class=\"e-741e1b2-d325b4d e-paragraph-base\" data-interaction-id=\"741e1b2\" data-e-type=\"widget\" data-id=\"741e1b2\">\u00ab Salomon ne doit jamais devenir une marque de mode. \u00bb La phrase surprend, car la marque est devenue l\u2019un des symboles du rapprochement entre performance outdoor et vestiaire urbain. Elle r\u00e9sume pourtant une id\u00e9e tr\u00e8s juste : la mode peut adopter un produit technique, mais la fonction ne doit pas devenir secondaire.<\/p>\n\t\t<div class=\"elementor-element elementor-element-00f9759 e-con e-atomic-element e-flexbox-base e-00f9759-1f3f63e \" data-id=\"00f9759\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"00f9759\" data-e-type=\"e-flexbox\" data-id=\"00f9759\">\n    \t\t\t<span class=\"e-faa34da-71caf82 e-paragraph-base\" data-interaction-id=\"faa34da\" data-e-type=\"widget\" data-id=\"faa34da\">L\u2019id\u00e9e centrale<br><\/span>\n\t\t\t\t\t<p class=\"e-4ae3277-cbf6f34 e-paragraph-base\" data-interaction-id=\"4ae3277\" data-e-type=\"widget\" data-id=\"4ae3277\">La tendance attire. La fonction installe l\u2019autorit\u00e9.<br><\/p>\n\t\t\t\t\t<p class=\"e-fd2e523-38d3044 e-paragraph-base\" data-interaction-id=\"fd2e523\" data-e-type=\"widget\" data-id=\"fd2e523\">Une marque de performance devient d\u00e9sirable lorsqu\u2019elle garde une exigence produit que les tendances ne peuvent pas fabriquer \u00e0 sa place.<\/p>\n\t\t\n<\/div>\n\t\t\t<h2 data-interaction-id=\"fe451f7\" class=\"e-fe451f7-eb15f4f e-heading-base\" data-e-type=\"widget\" data-id=\"fe451f7\">La fonction avant la tendance<\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"e5be620\" data-e-type=\"widget\" data-id=\"e5be620\">Quand une marque technique commence \u00e0 s\u00e9duire la mode, la tentation est forte : simplifier le produit, lisser les volumes ou produire une version \u00ab lifestyle \u00bb de ce qui a fait son identit\u00e9. Heikki Salonen d\u00e9fend l\u2019inverse : concevoir des produits de performance que la communaut\u00e9 mode peut ensuite s\u2019approprier, sans faire du \u00ab joli \u00bb ou du \u00ab tendance \u00bb leur valeur principale.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"1b1a51f\" data-e-type=\"widget\" data-id=\"1b1a51f\">La chaussure doit conserver les \u00e9l\u00e9ments n\u00e9cessaires \u00e0 son usage : mat\u00e9riaux, maintien, robustesse et pr\u00e9cision. C\u2019est la fonction qui donne de la cr\u00e9dibilit\u00e9 au style, et non l\u2019inverse.<br><\/p>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-359f2df-1bcce92\" data-interaction-id=\"359f2df\" data-e-type=\"widget\" data-id=\"359f2df\" id=\"3129\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/salomon-autorite-technique-linkedin.jpg\" width=\"800\" height=\"659\" srcset=\"\" alt=\"\"\/>\t\t\t\t\t<h2 data-interaction-id=\"15de06a\" class=\"e-15de06a-8b38408 e-heading-base\" data-e-type=\"widget\" data-id=\"15de06a\">Les d\u00e9tails qui ont une raison d\u2019\u00eatre<\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"de3c796\" data-e-type=\"widget\" data-id=\"de3c796\">Un d\u00e9tail n\u2019est pas fort parce qu\u2019il est complexe. Il devient fort lorsqu\u2019il semble in\u00e9vitable. Sur un produit de performance, une construction, une mati\u00e8re ou un syst\u00e8me de la\u00e7age peuvent \u00eatre visibles parce qu\u2019ils r\u00e9pondent \u00e0 une contrainte r\u00e9elle. La forme raconte alors un savoir-faire. Elle n\u2019a pas besoin d\u2019\u00eatre justifi\u00e9e par une campagne.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"ec92a57\" data-e-type=\"widget\" data-id=\"ec92a57\">Cette logique existe aussi dans le v\u00eatement et les accessoires. Une \u00e9tiquette tiss\u00e9e, un jacron, une couture ou une finition peuvent devenir des signes de marque lorsqu\u2019ils prolongent une intention pr\u00e9cise : confort, r\u00e9sistance, identification, information ou qualit\u00e9 per\u00e7ue.<br><\/p>\n\t\t<div class=\"elementor-element elementor-element-9c2081b e-con e-atomic-element e-grid-base e-9c2081b-a3e0205 \" data-id=\"9c2081b\" data-element_type=\"e-grid\" data-e-type=\"e-grid\" data-interaction-id=\"9c2081b\" data-e-type=\"e-grid\" data-id=\"9c2081b\">\n    <div class=\"elementor-element elementor-element-6d896bd e-con e-atomic-element e-flexbox-base e-6d896bd-1e3fd3c \" data-id=\"6d896bd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6d896bd\" data-e-type=\"e-flexbox\" data-id=\"6d896bd\">\n    \t\t\t<p class=\"e-b237adc-35010c9 e-paragraph-base\" data-interaction-id=\"b237adc\" data-e-type=\"widget\" data-id=\"b237adc\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"33cc891\" class=\"e-33cc891-c887eba e-heading-base\" data-e-type=\"widget\" data-id=\"33cc891\">Une contrainte r\u00e9elle<br><\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"58983c1\" data-e-type=\"widget\" data-id=\"58983c1\">Le d\u00e9tail r\u00e9pond \u00e0 un usage, \u00e0 une mati\u00e8re ou \u00e0 une construction du produit.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-555c5df e-con e-atomic-element e-flexbox-base e-555c5df-23b51b1 \" data-id=\"555c5df\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"555c5df\" data-e-type=\"e-flexbox\" data-id=\"555c5df\">\n    \t\t\t<p class=\"e-a9872be-dbbb1d0 e-paragraph-base\" data-interaction-id=\"a9872be\" data-e-type=\"widget\" data-id=\"a9872be\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"4802dba\" class=\"e-4802dba-8797521 e-heading-base\" data-e-type=\"widget\" data-id=\"4802dba\">Une expression claire<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"4d1cb9a\" data-e-type=\"widget\" data-id=\"4d1cb9a\">La forme rend visible une exigence sans transformer le produit en d\u00e9cor.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d1f0f4d e-con e-atomic-element e-flexbox-base e-d1f0f4d-02d1455 \" data-id=\"d1f0f4d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d1f0f4d\" data-e-type=\"e-flexbox\" data-id=\"d1f0f4d\">\n    \t\t\t<p class=\"e-45c5d8b-cf10035 e-paragraph-base\" data-interaction-id=\"45c5d8b\" data-e-type=\"widget\" data-id=\"45c5d8b\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"a130f0a\" class=\"e-a130f0a-38ccb2d e-heading-base\" data-e-type=\"widget\" data-id=\"a130f0a\">Une r\u00e9p\u00e9tition ma\u00eetris\u00e9e<br><\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"b59f17e\" data-e-type=\"widget\" data-id=\"b59f17e\">Le signe conserve son sens d\u2019une collection \u00e0 l\u2019autre.<br><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-451e0c3 e-con e-atomic-element e-flexbox-base e-451e0c3-205bbc9 \" data-id=\"451e0c3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"451e0c3\" data-e-type=\"e-flexbox\" data-id=\"451e0c3\">\n    \t\t\t<p class=\"e-9db002f-9ce7e41 e-paragraph-base\" data-interaction-id=\"9db002f\" data-e-type=\"widget\" data-id=\"9db002f\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"3327ac6\" class=\"e-3327ac6-6e1f27e e-heading-base\" data-e-type=\"widget\" data-id=\"3327ac6\">Une adoption libre<br><\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"160c4ef\" data-e-type=\"widget\" data-id=\"160c4ef\">La mode peut s\u2019approprier le produit sans en diluer la raison d\u2019\u00eatre.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t<h2 data-interaction-id=\"71ee350\" class=\"e-71ee350-5957867 e-heading-base\" data-e-type=\"widget\" data-id=\"71ee350\">La mode peut r\u00e9v\u00e9ler la technicit\u00e9<br><\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"ddf3a41\" data-e-type=\"widget\" data-id=\"ddf3a41\">Dire qu\u2019une marque ne doit pas devenir une marque de mode ne signifie pas refuser la mode. Cela signifie refuser de sacrifier la raison d\u2019\u00eatre du produit pour la suivre. Salomon peut \u00eatre adopt\u00e9e par une communaut\u00e9 cr\u00e9ative sans changer sa promesse fondamentale.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c8f0d elementor-blockquote--skin-quotation elementor-widget elementor-widget-blockquote\" data-id=\"37c8f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLe d\u00e9tail qui reste est rarement celui qui cherche \u00e0 attirer l\u2019attention. C\u2019est celui qui prouve qu\u2019une marque sait exactement ce qu\u2019elle fait.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">D\u00e9cryptage de marque \u00b7 L\u2019Atelier<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"blog-style e-ba55699-7cdf341 e-paragraph-base\" data-interaction-id=\"ba55699\" data-e-type=\"widget\" data-id=\"ba55699\">Dans son entretien, Heikki Salonen parle de produits sp\u00e9cifiques, parfois \u00ab \u00e9tranges \u00bb, qui doivent conserver leur caract\u00e8re plut\u00f4t que se normaliser. Il ne s\u2019agit pas de figer la marque dans son pass\u00e9. Il s\u2019agit de la faire \u00e9voluer tout en pr\u00e9servant l\u2019exigence qui lui donne sa l\u00e9gitimit\u00e9.<br><\/p>\n\t\t\t\t\t<h2 data-interaction-id=\"3abc9fd\" class=\"e-3abc9fd-d70985f e-heading-base\" data-e-type=\"widget\" data-id=\"3abc9fd\">Ce que les marques peuvent retenir<br><\/h2>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"e9461cb\" data-e-type=\"widget\" data-id=\"e9461cb\">Les marques les plus solides n\u2019ont pas seulement une image. Elles ont des preuves : une mati\u00e8re choisie pour une raison, une construction qui sert le produit, une finition plac\u00e9e au bon endroit. Ces d\u00e9tails cr\u00e9ent une profondeur que le client finit par percevoir.<\/p>\n\t\t\t\t\t<p class=\"blog-style e-paragraph-base\" data-interaction-id=\"0901c7e\" data-e-type=\"widget\" data-id=\"0901c7e\">Pour une marque de v\u00eatements, l\u2019\u00e9tiquette est un bon exemple. Elle peut rester un \u00e9l\u00e9ment r\u00e9glementaire et discret. Ou elle peut devenir une griffe : un d\u00e9tail coh\u00e9rent avec la mati\u00e8re, le positionnement, le r\u00e9cit et l\u2019exp\u00e9rience de la pi\u00e8ce.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2e32ba6 e-con e-atomic-element e-flexbox-base e-2e32ba6-3dc265d \" data-id=\"2e32ba6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2e32ba6\" data-e-type=\"e-flexbox\" data-id=\"2e32ba6\">\n    <div class=\"elementor-element elementor-element-420d147 e-con e-atomic-element e-flexbox-base e-420d147-2d50c6b \" data-id=\"420d147\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"420d147\" data-e-type=\"e-flexbox\" data-id=\"420d147\">\n    <div class=\"elementor-element elementor-element-5921c10 e-con e-atomic-element e-flexbox-base e-5921c10-dfd2022 \" data-id=\"5921c10\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5921c10\" data-e-type=\"e-flexbox\" data-id=\"5921c10\">\n    \t\t\t<span class=\"e-5b8d4bb-51cbaf4 e-paragraph-base\" data-interaction-id=\"5b8d4bb\" data-e-type=\"widget\" data-id=\"5b8d4bb\">Rep\u00e8re produit<br><\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"8c30c38\" class=\"e-8c30c38-5c6143d h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"8c30c38\">Avant d\u2019ajouter un d\u00e9tail, poser son utilit\u00e9.<\/h2>\n\t\t\n<\/div>\n\t\t\t<span class=\"e-4cc44dc-2087ae5 e-paragraph-base\" data-interaction-id=\"4cc44dc\" data-e-type=\"widget\" data-id=\"4cc44dc\">GV<\/span>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-deeaf30 elementor-widget elementor-widget-text-editor\" data-id=\"deeaf30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"brief-list\"><li>Quelle fonction le d\u00e9tail doit-il remplir ?<\/li><li>Reste-t-il juste \u00e0 plusieurs \u00e9chelles et usages ?<\/li><li>Est-il faisable avec le m\u00eame niveau de qualit\u00e9 ?<\/li><li>Quelle exigence du produit rend-il visible ?<\/li><li>Peut-il devenir un rep\u00e8re de marque coh\u00e9rent ?<\/li><li>La tendance r\u00e9v\u00e8le-t-elle une force d\u00e9j\u00e0 pr\u00e9sente ?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7061c80 e-con e-atomic-element e-flexbox-base e-7061c80-3bd0231 \" data-id=\"7061c80\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7061c80\" data-e-type=\"e-flexbox\" data-id=\"7061c80\">\n    \t\t\t<p class=\"e-0d69f6d-c677959 e-paragraph-base\" data-interaction-id=\"0d69f6d\" data-e-type=\"widget\" data-id=\"0d69f6d\">Sources<\/p>\n\t\t\t\t\t<p class=\"e-b75ae28-35836f4 e-paragraph-base\" data-interaction-id=\"b75ae28\" data-e-type=\"widget\" data-id=\"b75ae28\">Entretien de r\u00e9f\u00e9rence ayant motiv\u00e9 ce D\u00e9cryptage.<br><\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ef98e elementor-widget elementor-widget-text-editor\" data-id=\"16ef98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"blog-list\">\n \t<li><a href=\"https:\/\/www.highsnobiety.com\/p\/heikki-salonen-salomon-interview\/\" target=\"_blank\" rel=\"noopener\">Highsnobiety \u2014 Salomon\u2019s Creative Director: Salomon Should Never Become a Fashion Brand<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-203e374 e-con e-atomic-element e-flexbox-base e-203e374-e3f7bd1 \" data-id=\"203e374\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"203e374\" data-e-type=\"e-flexbox\" data-id=\"203e374\">\n    \t\t\t<span class=\"e-d592bed-94bfdc3 e-paragraph-base\" data-interaction-id=\"d592bed\" data-e-type=\"widget\" data-id=\"d592bed\">GV<\/span>\n\t\t<div class=\"elementor-element elementor-element-51d7463 e-con e-atomic-element e-flexbox-base e-51d7463-f42c5d8 \" data-id=\"51d7463\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"51d7463\" data-e-type=\"e-flexbox\" data-id=\"51d7463\">\n    \t\t\t<p class=\"e-099c945-23f89e8 e-paragraph-base\" data-interaction-id=\"099c945\" data-e-type=\"widget\" data-id=\"099c945\">Jelin Benjamin<\/p>\n\t\t\t\t\t<p class=\"e-954439e-e2e769a e-paragraph-base\" data-interaction-id=\"954439e\" data-e-type=\"widget\" data-id=\"954439e\">|<\/p>\n\t\t\t\t\t<p class=\"e-7af82f0-d99d975 e-paragraph-base\" data-interaction-id=\"7af82f0\" data-e-type=\"widget\" data-id=\"7af82f0\">octobre 15, 2026<\/p>\n\t\t\t\t\t<p class=\"e-d79baf7-d1393db e-paragraph-base\" data-interaction-id=\"d79baf7\" data-e-type=\"widget\" data-id=\"d79baf7\">|<\/p>\n\t\t\t\t\t<p class=\"e-e82edab-531e9e9 e-paragraph-base\" data-interaction-id=\"e82edab\" data-e-type=\"widget\" data-id=\"e82edab\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-bf1a26c e-con e-atomic-element e-flexbox-base e-bf1a26c-8042b3d article-stop-cta padding-section \" data-id=\"bf1a26c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bf1a26c\" data-e-type=\"e-flexbox\" data-id=\"bf1a26c\">\n    <div class=\"elementor-element elementor-element-3f2a8df e-con e-atomic-element e-flexbox-base e-3f2a8df-1e7a85f \" data-id=\"3f2a8df\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3f2a8df\" data-e-type=\"e-flexbox\" data-id=\"3f2a8df\">\n    <div class=\"elementor-element elementor-element-93544bf e-con e-atomic-element e-flexbox-base e-93544bf-4c9d462 \" data-id=\"93544bf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"93544bf\" data-e-type=\"e-flexbox\" data-id=\"93544bf\">\n    \t\t\t<span class=\"e-5646f7a-b3041cf e-paragraph-base\" data-interaction-id=\"5646f7a\" data-e-type=\"widget\" data-id=\"5646f7a\">Votre projet, au bon niveau de d\u00e9tail<br><\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81ed98 h2-mt-0  elementor-widget elementor-widget-heading\" data-id=\"b81ed98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une id\u00e9e claire m\u00e9rite une  <em class=\"color-gold\">fabrication juste.<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-f1b4e14-a524907 e-paragraph-base\" data-interaction-id=\"f1b4e14\" data-e-type=\"widget\" data-id=\"f1b4e14\">Partagez votre produit, votre intention et vos quantit\u00e9s. Nous vous aidons \u00e0 cadrer le support textile qui servira vraiment votre marque.<\/p>\n\t\t\t\t\t<button class=\"btn-style btn-fixe-dark e-5022c2a-9723d12 e-button-base\" data-interaction-id=\"5022c2a\" data-e-type=\"widget\" data-id=\"5022c2a\">\n\t\tParler de mon projet \u2192\n\t<\/button>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-4d5c521 e-con e-atomic-element e-flexbox-base padding-section \" data-id=\"4d5c521\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4d5c521\" data-e-type=\"e-flexbox\" data-id=\"4d5c521\">\n    <div class=\"elementor-element elementor-element-2fc4d4f e-con e-atomic-element e-flexbox-base e-2fc4d4f-939c2b8 \" data-id=\"2fc4d4f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2fc4d4f\" data-e-type=\"e-flexbox\" data-id=\"2fc4d4f\">\n    <div class=\"elementor-element elementor-element-f2128d6 e-con e-atomic-element e-flexbox-base e-f2128d6-dada241 \" data-id=\"f2128d6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f2128d6\" data-e-type=\"e-flexbox\" data-id=\"f2128d6\">\n    <div class=\"elementor-element elementor-element-3c9c4df e-con e-atomic-element e-flexbox-base e-3c9c4df-c91a730 \" data-id=\"3c9c4df\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3c9c4df\" data-e-type=\"e-flexbox\" data-id=\"3c9c4df\">\n    \t\t\t<span class=\"e-1c210d5-b96d9b6 e-paragraph-base\" data-interaction-id=\"1c210d5\" data-e-type=\"widget\" data-id=\"1c210d5\">Votre projet, au bon niveau de d\u00e9tail<br><\/span>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94eb23 h2-mt-0 elementor-widget elementor-widget-heading\" data-id=\"e94eb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Continuer dans  <em>L\u2019Atelier<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?page_id=17\" target=\"_self\" class=\"e-dd7acba-a050515 e-button-base\" data-interaction-id=\"dd7acba\" data-e-type=\"widget\" data-id=\"dd7acba\">\n\t\tVoir tous les articles \u2192\n\t<\/a>\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-9682072 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"9682072\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:2568,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-2568\"><\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3094 post-3094 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3094\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3129\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/salomon-autorite-technique-linkedin.jpg\" width=\"800\" height=\"659\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3094\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3079 post-3079 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3079\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3130\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/detail-textile-point-acces-linkedin.jpg\" width=\"800\" height=\"561\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Quand le d\u00e9tail textile devient un point d\u2019acc\u00e8s<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3079\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2568\" class=\"elementor elementor-2568 e-loop-item e-loop-item-3008 post-3008 post type-post status-publish format-standard has-post-thumbnail hentry category-decryptages\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4ee074a e-con e-atomic-element e-flexbox-base e-4ee074a-4058076 insight-card \" data-id=\"4ee074a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ee074a\" data-e-type=\"e-flexbox\" data-id=\"4ee074a\">\n    \t\t\t<a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3008\" target=\"_self\" class=\"e-image-link-base\" data-interaction-id=\"b371b66\"\n\t><img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-b371b66-8fbec50\" data-e-type=\"widget\" data-id=\"b371b66\" id=\"3135\" src=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/levis-red-tab-05.jpg\" width=\"1922\" height=\"1424\" srcset=\"\" alt=\"\"\/>\t<\/a>\t\t<div class=\"elementor-element elementor-element-263737c e-con e-atomic-element e-flexbox-base e-263737c-8500a77 \" data-id=\"263737c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"263737c\" data-e-type=\"e-flexbox\" data-id=\"263737c\">\n    \t\t\t<p class=\"e-3436578-67ba5e4 e-paragraph-base\" data-interaction-id=\"3436578\" data-e-type=\"widget\" data-id=\"3436578\"><span>D\u00e9cryptages<\/span><\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ec33fec\" class=\"e-ec33fec-bebcba7 h2-mt-0 e-heading-base\" data-e-type=\"widget\" data-id=\"ec33fec\">Le Red Tab Levi\u2019s : une signature de marque<\/h3>\n\t\t\t\t\t<p class=\"e-63ee2ad-51e4670 e-paragraph-base\" data-interaction-id=\"63ee2ad\" data-e-type=\"widget\" data-id=\"63ee2ad\"><a href=\"https:\/\/preprod.griffesvivienne.com\/?p=3008\" target=\"_self\" class=\"e-paragraph-link-base\">\n\t\tPar Benjamin Jelin \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Regards de Benjamin Jelin Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode La performance peut \u00eatre adopt\u00e9e par la mode. Mais une marque ne construit pas sa cr\u00e9dibilit\u00e9 en courant apr\u00e8s elle. Dans cet article \u00ab Salomon ne doit jamais devenir une marque de mode. \u00bb La phrase surprend, car la marque est devenue [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decryptages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode - Griffesvivienne<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode - Griffesvivienne\" \/>\n<meta property=\"og:description\" content=\"Regards de Benjamin Jelin Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode La performance peut \u00eatre adopt\u00e9e par la mode. Mais une marque ne construit pas sa cr\u00e9dibilit\u00e9 en courant apr\u00e8s elle. Dans cet article \u00ab Salomon ne doit jamais devenir une marque de mode. \u00bb La phrase surprend, car la marque est devenue [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.griffesvivienne.com\/?p=3094\" \/>\n<meta property=\"og:site_name\" content=\"Griffesvivienne\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T15:20:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T12:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.griffesvivienne.com\/wp-content\/uploads\/2026\/10\/salomon-autorite-technique-linkedin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"659\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jelin Benjamin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jelin Benjamin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3094#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3094\"},\"author\":{\"name\":\"Jelin Benjamin\",\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/#\\\/schema\\\/person\\\/fcc3e15a1afdf304e861b9713d69f393\"},\"headline\":\"Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode\",\"datePublished\":\"2026-10-15T15:20:59+00:00\",\"dateModified\":\"2026-10-22T12:01:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3094\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3094#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/salomon-autorite-technique-linkedin.jpg\",\"articleSection\":[\"D\u00e9cryptages\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3094\",\"url\":\"https:\\\/\\\/preprod.griffesvivienne.com\\\/?p=3094\",\"name\":\"Salomon : l\u2019autorit\u00e9 technique ne suit pas la mode - 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Mais une marque ne construit pas sa cr\u00e9dibilit\u00e9 en courant apr\u00e8s elle. 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